Downtown Journal
Editing
El Scribes
El Scribes is a creative director, editorial director and writer with a diverse skill set ranging from arts and entertainment journalism, public relations, media relations and event production to video production, audio production, web production and graphic design.
Featured Work
Tyler, the Creator Steals the Show at Gov Ball Day One
Music Journalism
Celebrity Chef Christian Petroni Wants You to Eat His NFT
Feature Writing and Editing
In The Cut: Elle Teresa
Video Production
George C. Romero Resurrects the Zombie Genre
Profile Writing and Editing
You Can’t Spell ‘The Alphabet’ Without Elsa Majimbo
Feature Writing and Editing
Erick Sermon and David Strickland Talk Indigenous Hip-Hop
Feature Writing and Editing
Aloe Blacc Sets a New Standard for Music in the Metaverse
Feature Writing and Editing
Clown Skateboards and Paris Saint-Germain Catch Air in the Metaverse
Feature Writing and Editing
Producers Rejoice: Legal Sampling Is Now As Easy As Online Shopping
Feature Writing
Cypress Hill is ‘Certified’ in the Metaverse
Feature Writing and Editing
Governors Ball Festival Evacuated Due to Thunderstorms, Multiple Acts Cancelled
News Reporting
Press Highlights
Business Insider's 25 Top PR Hires of 2022
"Sabla left Crypto.com at the right time to join Shore Fire, the venerable music-PR firm whose clients include Bruce Springsteen and Cyndi Lauper. He'll work on branding and content strategies as the agency continues expanding beyond traditional PR. At Crypto.com, he recruited celebs from art, music, sports, and fashion for editorial and NFT projects."
Variety's Music Industry Moves
"Shore Fire Media has hired Elvin Sabla for the newly created position of creative brand director. Reporting to Marilyn Laverty, CEO and founder, Sabla will work out of the company’s Brooklyn headquarters and will oversee the company’s branding and content strategy.
Sabla joins the agency from Crypto.com, where he led editorial communications for the company’s NFT division. Sabla had previously served as the manager of marketing and communications at Downtown Music Publishing where he collaborated with Shore Fire on campaigns to announce deals with the estates of Miles Davis and George Gershwin, Wu-Tang Productions for the Wu-Tang Clan catalog, the 1975, William “Mickey” Stevenson and Shaggy, among many others.
He also helped implement the publisher’s 2019 rebrand and supervised the subsequent relaunch of its website, overseeing web production and content creation across its digital channels — up until the company’s realignment as a music services provider in 2021."
Sabla joins the agency from Crypto.com, where he led editorial communications for the company’s NFT division. Sabla had previously served as the manager of marketing and communications at Downtown Music Publishing where he collaborated with Shore Fire on campaigns to announce deals with the estates of Miles Davis and George Gershwin, Wu-Tang Productions for the Wu-Tang Clan catalog, the 1975, William “Mickey” Stevenson and Shaggy, among many others.
He also helped implement the publisher’s 2019 rebrand and supervised the subsequent relaunch of its website, overseeing web production and content creation across its digital channels — up until the company’s realignment as a music services provider in 2021."
Billboard's Executive Turntable
"Elvin Sabla has been named creative brand director at Shore Fire Media, where he will oversee the PR firm's branding and content strategy. Sabla most recently led editorial for Crypto.com's NFT platform."
Playlists
El's Top 50 of Hip-Hop 50
A playlist featuring songs from my 50 favorite hip-hop albums released in 2023 — the year hip-hop celebrated its 50th anniversary.
Wu-Tang Saga
A compilation of the Wu-Tang Clan's most revered hits and deep cuts from their catalog of classic studio albums.
Wu-Tang Legacy
A compilation of b-sides, mixtape joints and hidden darts by the Wu-Tang Clan and group members, as well as other derivative works.
Remote Access: Lay Lo-Fi
The first volume of Downtown's playlist series featuring instrumental music to work from home to.