Variety
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November 2022
Variety's Music Industry Moves
"Shore Fire Media has hired Elvin Sabla for the newly created position of creative brand director. Reporting to Marilyn Laverty, CEO and founder, Sabla will work out of the company’s Brooklyn headquarters and will oversee the company’s branding and content strategy.
Sabla joins the agency from Crypto.com, where he led editorial communications for the company’s NFT division. Sabla had previously served as the manager of marketing and communications at Downtown Music Publishing where he collaborated with Shore Fire on campaigns to announce deals with the estates of Miles Davis and George Gershwin, Wu-Tang Productions for the Wu-Tang Clan catalog, the 1975, William “Mickey” Stevenson and Shaggy, among many others.
He also helped implement the publisher’s 2019 rebrand and supervised the subsequent relaunch of its website, overseeing web production and content creation across its digital channels — up until the company’s realignment as a music services provider in 2021."